MISSION STATEMENT:
Personal Care Truth believes education is the foundation in understanding cosmetic safety. We are lifelong learners committed to delivering information based on current scientific evidence while encouraging open discussion and dialogue.
Who we are:
- Personal Care Truth is comprised of an independent, global team of experts from different facets of the cosmetics industry.
- We are people with open and inquiring minds that pursued science as a way to understanding more about our world.
- We all work under the umbrella of the cosmetics industry; we are not acting as a political body representing their views.
Our ethics:
- We all write here from our own perspective and free will.
- We do not censor alternative viewpoints, in fact we welcome them in line with our comment policy.
Our aims:
- To dispel myths about cosmetic or fragrance ingredients.
- To help consumers understand the complexities of cosmetic safety.
- To challenge views or safety guidelines that does not accord with current scientific evidence.
